{"id":1004,"date":"2016-06-19T17:16:33","date_gmt":"2016-06-19T15:16:33","guid":{"rendered":"https:\/\/www.neata.fr\/?page_id=1004"},"modified":"2018-02-05T14:44:21","modified_gmt":"2018-02-05T12:44:21","slug":"evolution-strategique","status":"publish","type":"page","link":"https:\/\/www.neata.fr\/index.php\/evolution-strategique\/","title":{"rendered":"Une strat\u00e9gie marketing \u00e0 la hauteur de vos enjeux"},"content":{"rendered":"<p>[vc_row][vc_column]\n<div id=\"rev_slider_22_1_wrapper\" class=\"rev_slider_wrapper fullscreen-container\" data-source=\"gallery\" style=\"background:transparent;padding:0px;\">\n<!-- START REVOLUTION SLIDER 5.4.8.1 fullscreen mode -->\n\t<div id=\"rev_slider_22_1\" class=\"rev_slider fullscreenbanner\" style=\"display:none;\" data-version=\"5.4.8.1\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-42\" data-transition=\"notransition\" data-slotamount=\"default\" data-hideafterloop=\"0\" data-hideslideonmobile=\"off\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-thumb=\"https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2016\/07\/Unestrategiemarketingalahauteurdevosenjeux_705-100x50.jpg\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Awesome\" data-param1=\"\" data-param2=\"\" data-param3=\"\" data-param4=\"\" data-param5=\"\" data-param6=\"\" data-param7=\"\" data-param8=\"\" data-param9=\"\" data-param10=\"\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2016\/07\/Unestrategiemarketingalahauteurdevosenjeux_705.jpg\"  alt=\"\" title=\"Unestrategiemarketingalahauteurdevosenjeux_705\"  width=\"1057\" height=\"705\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" data-bgparallax=\"off\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\t<\/li>\n<\/ul>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); 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Apr\u00e8s quelques ann\u00e9es d\u2019activit\u00e9, diff\u00e9rents \u00e9v\u00e9nements peuvent vous amener \u00e0 vous remettre en question, \u00e0 <a href=\"https:\/\/www.neata.fr\/index.php\/portfolio-item\/lunion-regionale-scop-de-poitou-charentes\/\">revoir votre strat\u00e9gie<\/a>. Afin de nous adapter \u00e0 votre contexte, de r\u00e9pondre de mani\u00e8re cibl\u00e9e \u00e0 votre besoin, nous vous proposons trois approches strat\u00e9giques distinctes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1470429251518{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #837780 !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Strat\u00e9gie marketing orient\u00e9e client<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Vos clients sont volatils\u00a0? Vous souhaitez les fid\u00e9liser, am\u00e9liorer votre relation client, augmenter votre part de march\u00e9\u00a0? Ensemble, nous (re)mettons le client au centre de votre strat\u00e9gie d\u2019entreprise ou de marque. Face \u00e0 l\u2019importance accrue du canal digital et des nouvelles technologies de communication, nous vous aidons \u00e0 d\u00e9velopper de nouvelles interactions avec vos clients, avant, pendant et apr\u00e8s l\u2019achat. Et parce que l\u2019inbound marketing est aujourd\u2019hui la cl\u00e9 d\u2019une strat\u00e9gie digitale performante, nous \u00e9laborons avec vous une approche contenu diff\u00e9renciante, propre \u00e0 cr\u00e9er un lien unique et interactif avec vos clients.<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb2522&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1470429553108{margin-top: 60px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h3 class=\"Corps\" style=\"margin-bottom: 0.0001pt; text-align: center;\"><span style=\"color: #ffffff;\">Notre intervention s\u2019organise en points d\u2019\u00e9tapes essentiels<\/span><\/h3>\n<p>[\/vc_column_text][vc_tta_accordion style=\u00a0\u00bbflat\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb spacing=\u00a0\u00bb3&Prime; active_section=\u00a0\u00bb1&Prime;][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-list-alt\u00a0\u00bb title=\u00a0\u00bbAudit\u00a0\u00bb tab_id=\u00a0\u00bb1466357609649-4ed5982b-3c12&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]\u00c9valuer votre d\u00e9marche strat\u00e9gique\u00a0: produit, cible, distribution, prix, perception, concurrence, outils de communication, organisation interne, etc.[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-table\u00a0\u00bb title=\u00a0\u00bbSegmentation du portefeuille client\u00a0\u00bb tab_id=\u00a0\u00bb1466357609723-5a4d6026-9a82&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Identifier clairement votre cible<\/li>\n<li>Diff\u00e9rencier vos clients en fonction de leur potentiel<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-bar-chart\u00a0\u00bb title=\u00a0\u00bbAnalyse des offres en terme de cr\u00e9ation de valeur\u00a0\u00bb tab_id=\u00a0\u00bb1466358036107-13d76902-f6f1&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Identifier les offres rentables et non rentables<\/li>\n<li>Proc\u00e9der \u00e0 des arbitrages<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-map-signs\u00a0\u00bb title=\u00a0\u00bbAnalyse du parcours client\u00a0\u00bb tab_id=\u00a0\u00bb1466358091759-d3425029-5645&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Identifier le(s) parcours client(s)<\/li>\n<li>Optimiser les investissements marketing \u00e0 destination des clients<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-refresh\u00a0\u00bb title=\u00a0\u00bbCycle de vie des clients\u00a0\u00bb tab_id=\u00a0\u00bb1466358195057-2b01cdf0-d775&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Identifier les diff\u00e9rentes phases du cycle de vie des clients<\/li>\n<li>Adapter les messages et les offres adress\u00e9s aux clients en tenant compte de ces diff\u00e9rentes phases<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-keyboard-o\u00a0\u00bb title=\u00a0\u00bbCr\u00e9ation et gestion d\u2019un CRM\u00a0\u00bb tab_id=\u00a0\u00bb1466358276760-f827916d-313f\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Optimiser la qualit\u00e9 de la relation client<\/li>\n<li>Fid\u00e9liser ses clients<\/li>\n<li>Maximiser le chiffre d\u2019affaires ou la marge par client<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-pencil-square-o\u00a0\u00bb title=\u00a0\u00bbStrat\u00e9gie \u00e9ditoriale \/ brand content \/ inbound marketing \u00a0\u00bb tab_id=\u00a0\u00bb1466362111969-66140b0d-0af1&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Mettre vos contenus au service de votre strat\u00e9gie<\/li>\n<li>Int\u00e9resser votre cible et cr\u00e9er de l\u2019interactivit\u00e9<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1470430214644{padding-top: 40px !important;padding-bottom: 20px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Strat\u00e9gie marketing orient\u00e9e march\u00e9<\/h2>\n<p style=\"text-align: justify;\">Votre entreprise ou votre marque manque de visibilit\u00e9, de reconnaissance\u00a0? De nouveaux concurrents apparaissent sur votre march\u00e9\u00a0? Votre chiffre d\u2019affaires est menac\u00e9 ou en baisse\u00a0? Nous revoyons avec vous votre strat\u00e9gie pour vous permettre de vous adapter \u00e0 ces \u00e9volutions, d\u2019\u00eatre mieux connu et reconnu sur votre march\u00e9 et, \u00e0 terme, de relancer ou d\u2019acc\u00e9l\u00e9rer votre d\u00e9veloppement.<\/p>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb2525&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1470429744469{margin-top: 60px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h3 class=\"Corps\" style=\"text-align: center;\">Nous vous proposons un parcours d\u2019accompagnement en 5 \u00e9tapes cl\u00e9s, que nous adaptons \u00e0 votre contexte<\/h3>\n<p>[\/vc_column_text][vc_tta_accordion style=\u00a0\u00bbflat\u00a0\u00bb color=\u00a0\u00bbmulled-wine\u00a0\u00bb spacing=\u00a0\u00bb3&Prime; active_section=\u00a0\u00bb1&Prime;][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-list-alt\u00a0\u00bb title=\u00a0\u00bbAudit et \u00e9tude de march\u00e9\u00a0\u00bb tab_id=\u00a0\u00bb1466362800270-606aadde-4fc6&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Identifier les \u00e9l\u00e9ments du SWOT (forces, faiblesses, opportunit\u00e9s, menaces)<\/li>\n<li>Observer et analyser votre march\u00e9 et vos concurrents<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-table\u00a0\u00bb title=\u00a0\u00bbSegmentation march\u00e9\/ciblage, positionnement\u00a0\u00bb tab_id=\u00a0\u00bb1466362800442-956b63eb-bc7e\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Faire le point sur votre cible<\/li>\n<li>(Re)trouver votre place sur votre march\u00e9<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-cogs\u00a0\u00bb title=\u00a0\u00bbMix-marketing\u00a0\u00bb tab_id=\u00a0\u00bb1466362800630-53b6ad2e-cda4&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]Revoir votre politique de produit, de prix, de communication et de distribution[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-map-o\u00a0\u00bb title=\u00a0\u00bbPlan marketing, communication et marketing digital\u00a0\u00bb tab_id=\u00a0\u00bb1466362800799-205271aa-29e6&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]Organiser vos actions pour atteindre vos objectifs commerciaux[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-pencil-square-o\u00a0\u00bb title=\u00a0\u00bbStrat\u00e9gie \u00e9ditoriale \/ brand content, inbound marketing\u00a0\u00bb tab_id=\u00a0\u00bb1466362801305-5c39e3d6-ebec\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Mettre vos contenus au service de votre strat\u00e9gie<\/li>\n<li>Int\u00e9resser votre cible et cr\u00e9er de l\u2019interactivit\u00e9<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1470430229389{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ed6e29 !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Strat\u00e9gie marketing orient\u00e9e produit<\/span><\/h2>\n<p class=\"Corps\" style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Vous abordez un nouveau march\u00e9, lancez une nouvelle offre, \u00e9largissez votre gamme\u2026 ou vous avez besoin de repositionner un produit qui manque de visibilit\u00e9 ou de reconnaissance. Nous vous aidons \u00e0 trouver un positionnement diff\u00e9renciant et vendeur et \u00e0 augmenter la visibilit\u00e9 de votre produit. Avec toujours en ligne de mire le d\u00e9veloppement de votre chiffre d\u2019affaires et la croissance de votre entreprise.<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb2527&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1470430164774{margin-top: 60px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h3 class=\"Corps\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Notre intervention recouvre les points essentiels suivants<\/span><\/h3>\n<p>[\/vc_column_text][vc_tta_accordion style=\u00a0\u00bbflat\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb spacing=\u00a0\u00bb3&Prime; active_section=\u00a0\u00bb1&Prime;][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-list-alt\u00a0\u00bb title=\u00a0\u00bbAudit et \u00e9tude de march\u00e9\u00a0\u00bb tab_id=\u00a0\u00bb1466363544863-f57b0ec1-a81e\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Identifier les \u00e9l\u00e9ments du SWOT (forces, faiblesses, opportunit\u00e9s, menaces)<\/li>\n<li>Observer et analyser votre march\u00e9 et vos concurrents<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-table\u00a0\u00bb title=\u00a0\u00bbSegmentation march\u00e9\/ciblage, positionnement\u00a0\u00bb tab_id=\u00a0\u00bb1466363545065-3dd03086-11be\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Faire le point sur votre cible<\/li>\n<li>(Re)trouver votre place sur votre march\u00e9<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-cogs\u00a0\u00bb title=\u00a0\u00bbMix-marketing\u00a0\u00bb tab_id=\u00a0\u00bb1466363545262-add98c27-5d2b\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Revoir votre politique de produit \/ gamme, de prix, de communication et de distribution<\/li>\n<li>Optimiser votre catalogue produit<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-map-o\u00a0\u00bb title=\u00a0\u00bbPlan marketing, communication et marketing digital\u00a0\u00bb tab_id=\u00a0\u00bb1466363545460-4c82e4f1-e982&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Organiser vos actions pour atteindre vos objectifs commerciaux<\/li>\n<li>D\u00e9finir le mix communication pour le lancement de votre produit<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-pencil-square-o\u00a0\u00bb title=\u00a0\u00bbStrat\u00e9gie \u00e9ditoriale \/ brand content, inbound marketing\u00a0\u00bb tab_id=\u00a0\u00bb1466363545646-c54ebbe5-21b4&Prime; add_icon=\u00a0\u00bbtrue\u00a0\u00bb][vc_column_text]<\/p>\n<ul>\n<li>Mettre vos contenus au service de votre strat\u00e9gie<\/li>\n<li>Int\u00e9resser votre cible et cr\u00e9er de l\u2019interactivit\u00e9<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"mgt-header-block text-center wpb_content_element\"><h5>Les outils utilis\u00e9s<\/h5><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-table\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Grille d\u2019audit<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-th-large\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">SWOT<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-arrows\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">PESTEL<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-arrows-alt\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">PORTER<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-shopping-basket\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Processus d\u2019achat<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-random\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Parcours client<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-map\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Carte concurrentielle<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-map-marker\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Carte de positionnement<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-map-o\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Plan marketing, communication et marketing digital<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-sitemap\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Mind Map<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-line-chart\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">KPI \/ ROI \/ mesure de rentabilit\u00e9<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-binoculars\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb background_style=\u00a0\u00bbrounded\u00a0\u00bb background_color=\u00a0\u00bbmulled_wine\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #483648;\">Veille <\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1470431255906{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #483648 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