{"id":2845,"date":"2017-09-15T10:26:38","date_gmt":"2017-09-15T08:26:38","guid":{"rendered":"https:\/\/www.neata.fr\/?page_id=2845"},"modified":"2019-01-22T15:35:35","modified_gmt":"2019-01-22T13:35:35","slug":"formations","status":"publish","type":"page","link":"https:\/\/www.neata.fr\/index.php\/formations\/","title":{"rendered":"Formations"},"content":{"rendered":"<p>[vc_row][vc_column]\n<div id=\"rev_slider_26_1_wrapper\" class=\"rev_slider_wrapper fullscreen-container\" data-source=\"gallery\" style=\"background:transparent;padding:0px;\">\n<!-- START REVOLUTION SLIDER 5.4.8.1 fullscreen mode -->\n\t<div id=\"rev_slider_26_1\" class=\"rev_slider fullscreenbanner\" style=\"display:none;\" data-version=\"5.4.8.1\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-46\" data-transition=\"notransition\" data-slotamount=\"default\" data-hideafterloop=\"0\" data-hideslideonmobile=\"off\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-thumb=\"https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2017\/09\/formationMarketing1-100x50.jpg\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Awesome\" data-param1=\"\" data-param2=\"\" data-param3=\"\" data-param4=\"\" data-param5=\"\" data-param6=\"\" data-param7=\"\" data-param8=\"\" data-param9=\"\" data-param10=\"\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2017\/09\/formationMarketing1.jpg\"  alt=\"\" title=\"formationMarketing1\"  width=\"1700\" height=\"1275\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" data-bgparallax=\"off\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\t<\/li>\n<\/ul>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); 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A votre rythme, nous transmettons notre expertise terrain pour vous permettre d\u2019appr\u00e9hender les d\u00e9marches et outils traditionnels et innovants du marketing.<\/h3>\n<p>[\/vc_column_text][vc_column_text]Les entreprises s\u2019inscrivent aujourd\u2019hui dans un contexte hautement concurrentiel n\u00e9cessitant des remises \u00e0 niveau r\u00e9guli\u00e8res et l\u2019acquisition de nouvelles comp\u00e9tences dans nos domaines d\u2019excellence : le marketing, le digital marketing et la communication. Partant d\u2019une expertise terrain, Neata met en place des formations interactives bas\u00e9es sur la r\u00e9alit\u00e9 des entreprises. Ecoute, bienveillance, respect forment le socle sur lequel s\u2019\u00e9labore la d\u00e9marche d\u2019apprentissage. Nous animons des formations en intra et en inter-entreprises, cl\u00e9 en main ou b\u00e2ties sur mesure pour coller \u00e0 vos besoins sp\u00e9cifiques.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1470429251518{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #837780 !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<h2>Nos formations cl\u00e9 en main<\/h2>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb2858&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_tta_accordion style=\u00a0\u00bbflat\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb spacing=\u00a0\u00bb3&Prime; active_section=\u00a0\u00bb\u00a0\u00bb][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-file-text-o\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbRenforcer son activit\u00e9 avec le marketing\u00a0\u00bb tab_id=\u00a0\u00bb1466357609649-4ed5982b-3c12&Prime;][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>S\u2019initier \u00e0 l\u2019\u00e9tude de march\u00e9<\/li>\n<li>Int\u00e9grer la d\u00e9marche marketing dans son d\u00e9veloppement<\/li>\n<li>D\u00e9terminer le mix marketing (4P) de son produit<\/li>\n<li>D\u00e9finir un plan marketing<\/li>\n<li>Mesurer l\u2019efficacit\u00e9 de son approche<\/li>\n<li>R\u00e9fl\u00e9chir en groupe aux d\u00e9cisions prises et leur impact<\/li>\n<li>Formaliser ses d\u00e9cisions et les pr\u00e9senter en public<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ul>\n<li>\u00c9volution du marketing<\/li>\n<li>Chiffres cl\u00e9s<\/li>\n<li>B\u00e9n\u00e9fices<\/li>\n<\/ul>\n<ol>\n<li><strong>Situer l\u2019entreprise dans son march\u00e9 : l\u2019\u00e9tude de march\u00e9<\/strong><br \/>\n<em>Atelier :<\/em> construire le SWOT et la strat\u00e9gie de son entreprise<\/li>\n<li><strong>Ancrer son entreprise gr\u00e2ce aux ciblage et positionnement<\/strong><br \/>\n<em>Ateliers<\/em><\/p>\n<ul>\n<li>D\u00e9finir les cibles \/ Identifier un persona<\/li>\n<li>D\u00e9terminer le positionnement de son entreprise \u00e0 l\u2019aide du mapping concurrentiel<\/li>\n<\/ul>\n<\/li>\n<li><strong>D\u00e9finir le mix-marketing \u00e0 l\u2019\u00e8re du digital<\/strong><\/li>\n<li><strong>Concevoir un plan marketing au service de la strat\u00e9gie d\u2019entreprise<\/strong><br \/>\n<em>Ateliers<\/em><\/p>\n<ul>\n<li>D\u00e9terminer des objectifs et indicateurs pour son entreprise<\/li>\n<li>Cartographier les outils disponibles (post-it)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Construire le plan, suivre et budg\u00e9ter les actions marketing<\/strong><br \/>\n<em>Ateliers<\/em><\/p>\n<ul>\n<li>Construire son plan marketing ann\u00e9e N<\/li>\n<li>Valider les indicateurs \u00e0 suivre<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_type=\u00a0\u00bbentypo\u00a0\u00bb i_icon_entypo=\u00a0\u00bbentypo-icon entypo-icon-retweet\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbMettre en place sa strat\u00e9gie de communication \u00e0 360\u00b0\u00a0\u00bb tab_id=\u00a0\u00bb1466357609723-5a4d6026-9a82&Prime;][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>R\u00e9aliser un diagnostic communication<\/li>\n<li>D\u00e9finir concr\u00e8tement sa strat\u00e9gie en mati\u00e8re de communication<\/li>\n<li>Construire son plan de communication<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ul>\n<li>Evolution du marketing<\/li>\n<li>Chiffres cl\u00e9s<\/li>\n<\/ul>\n<ol>\n<li><strong>\u00c9valuer les besoins de\u00a0communication : \u00e9tablir le\u00a0diagnostic<\/strong><br \/>\n<em>Atelier :<\/em> grille d\u2019audit \u00e0 renseigner<\/li>\n<li><strong>Concevoir un plan de\u00a0communication au service de\u00a0la strat\u00e9gie d\u2019entreprise<\/strong><br \/>\n<em>Ateliers<\/em><\/p>\n<ul>\n<li>D\u00e9finition des cibles<\/li>\n<li>D\u00e9termination des objectifs pour son entreprise<\/li>\n<\/ul>\n<\/li>\n<li><strong>Construire le plan, suivre et budg\u00e9ter les actions de communication<\/strong><br \/>\n<em>Ateliers<\/em><\/p>\n<ul>\n<li>Construction du plan de communication<\/li>\n<li>Outils de mise en place et suivi d\u2019actions<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-desktop\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbD\u00e9velopper son activit\u00e9 gr\u00e2ce au marketing digital\u00a0\u00bb tab_id=\u00a0\u00bb1466358036107-13d76902-f6f1&Prime;][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>Connaitre la d\u00e9marche marketing et marketing digital<\/li>\n<li>Maitriser les diff\u00e9rents canaux et les outils \/ leviers pour d\u00e9velopper son offre et la promouvoir<\/li>\n<li>Conjuguer sa d\u00e9marche de contenus de marque avec sa strat\u00e9gie globale sur le long terme<\/li>\n<li>Mesurer l\u2019efficacit\u00e9 de son approche<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u00c9volution du marketing<\/li>\n<li>Chiffres cl\u00e9s<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li><strong>La strat\u00e9gie marketing et marketing digitale<br \/>\n<\/strong><em>Ateliers<\/em><\/p>\n<ul>\n<li>exemples de strat\u00e9gie de marque \u00e0 d\u00e9crypter<\/li>\n<li>Audit et diagnostic de sa pr\u00e9sence en ligne<\/li>\n<li>\u00c9bauche d\u2019une strat\u00e9gie pour son entreprise : objectifs, cibles, positionnement<\/li>\n<\/ul>\n<\/li>\n<li><strong>Les diff\u00e9rents outils traditionnels<\/strong><\/li>\n<li><strong>Les diff\u00e9rents outils digitaux<br \/>\n<\/strong><em>Atelier :<\/em> pr\u00e9sentation et analyse par l\u2019apprenant d\u2019une page Facebook \/ Twitter \/ Instagram ou LinkedIn et des actions + pr\u00e9sentation d\u2019un cas d\u2019\u00e9cole + mesures de performances<\/li>\n<li><strong>La mobilit\u00e9<br \/>\n<\/strong><em>Atelier :<\/em> d\u00e9cliner sa strat\u00e9gie marketing digital en fonction des devices<\/li>\n<li><strong>Promouvoir sa marque et son offre sur les m\u00e9dias sociaux<br \/>\n<\/strong><em>Atelier :<\/em> rep\u00e9rer des influenceurs dans son domaine d\u2019activit\u00e9<\/li>\n<li><strong>D\u00e9finir un marketing de contenu pertinent au regard de sa strat\u00e9gie globale<br \/>\n<\/strong><em>Ateliers<\/em><\/p>\n<ul>\n<li>Trouver et d\u00e9crypter une marque par b\u00e9n\u00e9fice<\/li>\n<li>Inscrire son entreprise dans une d\u00e9marche de marketing de contenu<\/li>\n<\/ul>\n<\/li>\n<li><strong>Prospecter, conqu\u00e9rir et fid\u00e9liser sur les m\u00e9dias sociaux<br \/>\n<\/strong><em>Atelier :<\/em> construction d\u2019un programme de fid\u00e9lisation<\/li>\n<li><strong>Plan marketing et marketing digital<br \/>\n<\/strong><em>Atelier :<\/em> \u00e9laboration de son plan ann\u00e9e N<\/li>\n<li><strong>Mesurer ses actions en traditionnel et en marketing digital<br \/>\n<\/strong><em>Atelier :<\/em> mesures et r\u00e9ajustements<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-map-signs\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbFid\u00e9liser avec le parcours client\u00a0\u00bb tab_id=\u00a0\u00bb1466358091759-d3425029-5645&Prime;][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>D\u00e9terminer les canaux et points de contact entreprise \/ clients<\/li>\n<li>Optimiser et d\u00e9velopper les contacts entre son entreprise et ses clients<\/li>\n<li>\u00c9laborer un plan d\u2019actions<\/li>\n<li>R\u00e9fl\u00e9chir en groupe aux d\u00e9cisions prises et leur impact<\/li>\n<li>Formaliser ses d\u00e9cisions et les pr\u00e9senter en public<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ol>\n<li><strong>L\u2019\u00e9volution de la relation entreprise &#8211; client<\/strong><\/li>\n<li><strong>Parcours client<br \/>\n<\/strong><em>Ateliers<\/em><\/p>\n<ul>\n<li>D\u00e9terminer le processus d\u2019achat d\u2019une cible<\/li>\n<li>Identifier les diff\u00e9rents canaux et points de contact<\/li>\n<\/ul>\n<\/li>\n<li>Optimisation du parcours client<br \/>\n<em>Atelier :<\/em> am\u00e9liorer le parcours au regard des points de rupture et des irritants<\/li>\n<li>Le plan d\u2019actions<br \/>\n<em>Atelier :<\/em> construction de son plan \u00e9ditorial ann\u00e9e N<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-pencil-square-o\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbGagner en visibilit\u00e9 avec le marketing de contenu\u00a0\u00bb tab_id=\u00a0\u00bb1466358195057-2b01cdf0-d775&Prime;][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>Connaitre la d\u00e9marche marketing et marketing digital<\/li>\n<li>Conjuguer sa d\u00e9marche de contenus de marque avec sa strat\u00e9gie globale sur le long terme<\/li>\n<li>Mesurer l\u2019efficacit\u00e9 de son approche<\/li>\n<li>R\u00e9fl\u00e9chir en groupe aux d\u00e9cisions prises et leur impact<\/li>\n<li>Formaliser ses d\u00e9cisions et les pr\u00e9senter en public<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ul>\n<li>\u00c9volution du marketing<\/li>\n<li>Chiffres cl\u00e9s<\/li>\n<li>Marketing et marketing digital<\/li>\n<\/ul>\n<ol>\n<li><strong>Identifier la diff\u00e9rence entre brand content et marketing de contenu<\/strong><br \/>\n<em>Atelier :<\/em> trouver et d\u00e9crypter une marque par b\u00e9n\u00e9fice<\/li>\n<li><strong>D\u00e9finir un marketing de contenu pertinent au regard de sa strat\u00e9gie globale<\/strong><br \/>\n<em>Atelier : <\/em>inscrire son entreprise dans une d\u00e9marche de marketing de contenu 1\/2<\/li>\n<li><strong>Construire son plan \u00e9ditorial<\/strong><br \/>\n<em>Atelier : <\/em>inscrire son entreprise dans une d\u00e9marche de marketing de contenu 2\/2<\/li>\n<li><strong>Mesurer l\u2019impact de sa strat\u00e9gie de contenu<\/strong><br \/>\n<em>Atelier :<\/em> construction de son plan \u00e9ditorial ann\u00e9e N<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-usb\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbOptimiser sa prospection avec les r\u00e9seaux sociaux\u00a0\u00bb tab_id=\u00a0\u00bb1466358276760-f827916d-313f\u00a0\u00bb][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>D\u00e9couvrir l&rsquo;univers du Web social<\/li>\n<li>Prendre en main LinkedIn<\/li>\n<li>Ma\u00eetriser le vocabulaire de base<\/li>\n<li>Exploiter et maitriser LinkedIn en terme de marketing et commercial<\/li>\n<li>Animer des communaut\u00e9s de clients et prospects<\/li>\n<li>Monter en puissance la prospection en lien au regard des objectifs<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ul>\n<li>Du Web 1.0 au Web 2.0<\/li>\n<li>Quelques donn\u00e9es d&rsquo;usages sur les r\u00e9seaux sociaux<\/li>\n<li>Photos, vid\u00e9o, conversations&#8230; Les diff\u00e9rentes interactions sociales<\/li>\n<li>Choisir son r\u00e9seau fonction de sa cible et ses objectifs<\/li>\n<\/ul>\n<ol>\n<li><strong>Optimiser son profil<\/strong><br \/>\n<em>Atelier :<\/em> enrichissement des profils des stagiaires<\/li>\n<li><strong>D\u00e9velopper son r\u00e9seau commercial<\/strong><br \/>\n<em>Atelier :<\/em> sourcer et \u00e9largir son r\u00e9seau de prospection, les bonnes pratiques<\/li>\n<li><strong>Utilisation des outils de prospection des RSP<\/strong><br \/>\n<em>Atelier :<\/em> organiser sa prospection et r\u00e9diger des inmails<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=\u00a0\u00bbfa fa-diamond\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb title=\u00a0\u00bbG\u00e9rer l\u2019e-r\u00e9putation de son entreprise\u00a0\u00bb tab_id=\u00a0\u00bb1505489749059-1d3b570f-b942&Prime;][vc_column_text]<\/p>\n<h3>Les objectifs de la formation<\/h3>\n<ul>\n<li>Cerner le concept d\u2019e-r\u00e9putation<\/li>\n<li>Comprendre l\u2019articulation entre e-r\u00e9putation et r\u00e9putation<\/li>\n<li>\u00c9laborer une strat\u00e9gie de pr\u00e9sence sur les r\u00e9seaux sociaux<\/li>\n<li>Anticiper et d\u00e9samorcer les crises e-r\u00e9putationnelles<\/li>\n<\/ul>\n<h3>Le programme<\/h3>\n<h4>Introduction<\/h4>\n<ul>\n<li>De la r\u00e9putation \u2026<\/li>\n<li>\u2026 \u00e0 l\u2019e-r\u00e9putation<\/li>\n<\/ul>\n<ol>\n<li><strong>Maitriser l&rsquo;e-r\u00e9putation, un d\u00e9fi pour les entreprises<\/strong><br \/>\n<em>Atelier :<\/em> jeu des 7 diff\u00e9rences<\/li>\n<li><strong>Evaluer sa pr\u00e9sence sur le web et panorama des outils<\/strong><br \/>\n<em>Atelier :<\/em> boite \u00e0 outils des recherches sur le web<\/li>\n<li><strong>Organiser la veille de son e-r\u00e9putation<\/strong><br \/>\n<em>Atelier :<\/em> param\u00e9trer son compte Twitter<\/li>\n<li><strong>G\u00e9rer son e-r\u00e9putation<\/strong><br \/>\n<em>Atelier :<\/em> g\u00e9rer un bad buzz<\/li>\n<li><strong>S\u2019engager r\u00e9ellement pour se diff\u00e9rencier<\/strong><br \/>\n<em>Ateliers<\/em><\/p>\n<ul>\n<li>Positionnement de son entreprise sur les r\u00e9seaux sociaux<\/li>\n<li>Strat\u00e9gie de pr\u00e9sence : contenu et r\u00e9seaux sociaux<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1470431255906{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #483648 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