{"id":2545,"date":"2016-08-27T22:09:03","date_gmt":"2016-08-27T20:09:03","guid":{"rendered":"https:\/\/www.neata.fr\/?p=2545"},"modified":"2018-02-05T13:43:29","modified_gmt":"2018-02-05T11:43:29","slug":"marketing","status":"publish","type":"post","link":"https:\/\/www.neata.fr\/index.php\/marketing\/","title":{"rendered":"Quid du marketing ?"},"content":{"rendered":"

D\u00e9finition du marketing<\/h3>\n

Discipline qui consiste \u00e0 concevoir l’offre d’un produit en fonction de l’analyse des attentes des consommateurs (consumer marketing), et en tenant compte des capacit\u00e9s de l’entreprise ainsi que de toutes les contraintes de l’environnement (sociod\u00e9mographique, concurrentiel, l\u00e9gal, culturel…) dans lequel elle \u00e9volue. Il d\u00e9signe \u00e9galement les moyens d\u2019actions mis en place pour promouvoir cette offre.<\/p>\n

Evolution r\u00e9cente du marketing<\/h3>\n

Le marketing depuis 2004 : il est \u00e0 la fois participatif et social (en interaction avec les consommateurs via les r\u00e9seaux sociaux). Il impacte toute l’organisation de l’entreprise, laquelle est toute enti\u00e8re tourn\u00e9e vers la satisfaction du client et non plus vers le produit. Nous assistons au passage d\u2019un marketing orient\u00e9 march\u00e9<\/a> \u00e0 un marketing orient\u00e9 client<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9finition du marketing Discipline qui consiste \u00e0 concevoir l’offre d’un produit en fonction de l’analyse des attentes des…<\/p>\n","protected":false},"author":1,"featured_media":2525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[47,29],"tags":[49,48,17],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossaire","category-tous","tag-client","tag-comportement-du-consommateur","tag-marketing"],"acf":[],"yoast_head":"\nD\u00e9finition et \u00e9volution r\u00e9cente du marketing<\/title>\n<meta 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