{"id":2547,"date":"2017-03-02T22:13:35","date_gmt":"2017-03-02T20:13:35","guid":{"rendered":"https:\/\/www.neata.fr\/?p=2547"},"modified":"2018-02-05T13:36:24","modified_gmt":"2018-02-05T11:36:24","slug":"histoire-de-etre-mieux-etre","status":"publish","type":"post","link":"https:\/\/www.neata.fr\/index.php\/histoire-de-etre-mieux-etre\/","title":{"rendered":"\u00catre &#038; Mieux-\u00eatre, total respect !"},"content":{"rendered":"<p><strong>Un concept global<\/strong><\/p>\n<p><a href=\"http:\/\/etreetmieuxetre.fr\">Etre &amp;\u00a0Mieux-\u00eatre<\/a> c\u2019est avant tout l\u2019histoire d\u2019une belle aventure entrepreneuriale, celle d\u2019H\u00e9l\u00e8ne et Fr\u00e9d\u00e9ric Coisnon. Point de d\u00e9part, l\u2019envie de cr\u00e9er un espace o\u00f9 le bien \u00eatre conjuguerait le corps et l\u2019esprit, deux aspects indissociables dans l\u2019esprit de ces cr\u00e9ateurs. La cr\u00e9ation d&rsquo;entreprise port\u00e9e par des valeurs fortes.<\/p>\n<p><strong>La cr\u00e9ation du lieu<\/strong><\/p>\n<p>De l\u2019id\u00e9e \u00e9merge le trac\u00e9 d\u2019un lieu o\u00f9 les patients seront pris en charge dans leur globalit\u00e9. Un lieu ressource, un lieu o\u00f9 le temps s\u2019arr\u00eate. Un lieu mettant l\u2019accent sur l\u2019accueil, la consid\u00e9ration, le respect du rythme de chacun, la recherche du mieux \u00eatre comme premier pas vers le bien \u00eatre. En janvier 2016, l\u2019espace Etre et Mieux-\u00eatre est lanc\u00e9 \u00e0 Morigny-Champigny.<\/p>\n<p><strong>Le marketing pour formaliser sans d\u00e9naturer<\/strong><\/p>\n<p>Etude de march\u00e9, SWOT, enqu\u00eate qualitative, faisabilit\u00e9 financi\u00e8re, positionnement \u2026 autant d\u2019\u00e9tapes qui nous ont permis de formaliser et rendre viable cette cr\u00e9ation d&rsquo;entreprise, ce beau projet. Nous nous sommes attach\u00e9s \u00e0 ne pas pervertir l\u2019id\u00e9e au regard de consid\u00e9rations \u00e9conomiques. R\u00e9sultat : \u00e9mergence d\u2019un projet non standardis\u00e9 et cependant structur\u00e9 sans \u00eatre fig\u00e9, laissant la place \u00e0 des \u00e9volutions et enrichissements futurs. L\u2019accent a \u00e9t\u00e9 mis sur l\u2019essence m\u00eame du projet : la compl\u00e9mentarit\u00e9 corps-esprit. En respectant ce fondamental, la cr\u00e9ation prend alors toute sa dimension et l\u2019entreprise s\u2019inscrit dans la dur\u00e9e.<\/p>\n<p><strong>Du lancement au d\u00e9veloppement<\/strong><\/p>\n<p>Le fil rouge et la sp\u00e9cificit\u00e9 de l\u2019approche dans le processus de cr\u00e9ation d&rsquo;entreprise en font un lieu de pr\u00e9dilection pour une client\u00e8le avertie. L\u2019ad\u00e9quation de l\u2019offre avec le march\u00e9, l\u2019ad\u00e9quation de l\u2019envie du cr\u00e9ateur avec son projet, en font un projet viable et durable. Fort d\u2019une approche atypique, la prise de parole sur les m\u00e9dias sociaux sera ais\u00e9e avec une strat\u00e9gie \u00e9ditoriale r\u00e9fl\u00e9chie. Tous les atouts sont r\u00e9unis pour d\u00e9velopper le concept.<\/p>\n<p>Le marketing a \u00e9t\u00e9 d\u2019une aide pr\u00e9cieuse pour d\u00e9velopper un concept en ancrant sa gen\u00e8se dans la r\u00e9alit\u00e9 du march\u00e9. Les maitres-mots : garder l\u2019authenticit\u00e9 du projet ;\u00a0 \u00e9couter l\u2019envie et traduire en r\u00e9alit\u00e9 terrain ; \u00eatre attentif aux clients. Le <a href=\"https:\/\/www.neata.fr\/index.php\/une-autre-approche-du-marketing\/\">marketing respectueux<\/a> de Neata empreint de valeurs a r\u00e9pondu aux attentes de ces <a href=\"https:\/\/www.neata.fr\/index.php\/portfolio-item\/lhistoire-de-etre-mieux-etre\/\">cr\u00e9ateurs<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un concept global Etre &amp;\u00a0Mieux-\u00eatre c\u2019est avant tout l\u2019histoire d\u2019une belle aventure entrepreneuriale, celle d\u2019H\u00e9l\u00e8ne et Fr\u00e9d\u00e9ric Coisnon&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":2449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24,29],"tags":[54,64,53,17,52,14],"class_list":["post-2547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoires-clients","category-tous","tag-accompagnement-createurs","tag-creation-dentreprise","tag-etude-de-marche","tag-marketing","tag-mix-marketing","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ation d&#039;entreprise, Etre &amp; Mieux-\u00eatre, belle aventure entrepreneuriale<\/title>\n<meta name=\"description\" content=\"Etre &amp;\u00a0Mieux-\u00eatre c\u2019est avant tout l\u2019histoire d\u2019une belle aventure entrepreneuriale, celle d\u2019H\u00e9l\u00e8ne et Fr\u00e9d\u00e9ric Coisnon. Point de d\u00e9part, l\u2019envie de cr\u00e9er un espace o\u00f9 le bien \u00eatre conjuguerait le corps et l\u2019esprit, deux aspects indissociables dans leur esprit. La cr\u00e9ation d&#039;entreprise port\u00e9e par des valeurs fortes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neata.fr\/index.php\/histoire-de-etre-mieux-etre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ation d&#039;entreprise, Etre &amp; Mieux-\u00eatre, belle aventure entrepreneuriale\" \/>\n<meta property=\"og:description\" content=\"Etre &amp;\u00a0Mieux-\u00eatre c\u2019est avant tout l\u2019histoire d\u2019une belle aventure entrepreneuriale, celle d\u2019H\u00e9l\u00e8ne et Fr\u00e9d\u00e9ric Coisnon. 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