{"id":721,"date":"2014-04-01T07:14:54","date_gmt":"2014-04-01T07:14:54","guid":{"rendered":"https:\/\/www.neata.fr\/?p=721"},"modified":"2016-09-08T17:14:10","modified_gmt":"2016-09-08T15:14:10","slug":"regards-croises-sur-les-medias-sociaux-professionnels","status":"publish","type":"post","link":"https:\/\/www.neata.fr\/index.php\/regards-croises-sur-les-medias-sociaux-professionnels\/","title":{"rendered":"Regards crois\u00e9s sur les m\u00e9dias sociaux pro"},"content":{"rendered":"<h3><b>La strat\u00e9gie avant les outils<\/b><\/h3>\n<div>\n<p><b>Qu\u2019ai-je \u00e0 faire sur Viadeo ou LinkedIn en tant que TPE, PME, association ou collectivit\u00e9 ? Avant de penser outils, l\u2019important est de poser sa strat\u00e9gie.<\/b><\/p>\n<p>\u00abJ\u2019ai un compte Viadeo, un compte LinkedIn et maintenant je fais quoi ?\u00bb Sempiternelle question, r\u00e9sultat d\u2019une approche orient\u00e9e outils et non strat\u00e9gie. Je ne le dirai jamais assez : avant de penser outils et encore plus d\u00e9veloppement d\u2019outils, pensons strat\u00e9gie.\u00a0Strat\u00e9gie&#8230; strat\u00e9gie digitale&#8230; oups, les gros mots&#8230; Les questions de d\u00e9part : \u00e0 quelle attente je r\u00e9ponds, quelle est ma r\u00e9ponse\/mon offre, pour qui, comment je la diff\u00e9rencie\u00a0(&#8230;) et apr\u00e8s &#8211; et seulement apr\u00e8s &#8211; comment je vais l\u2019adresser, avec quels outils ? Donc pas de plagiat, pas d\u2019effet de mode mais un retour \u00e0 son ADN, l\u2019essence de son entreprise, son environnement, son offre pour d\u00e9terminer les outils pertinents, les m\u00e9dias sociaux \u00e0 utiliser&#8230; ou non.<\/p>\n<p>Longtemps derri\u00e8re Viadeo, LinkedIn a, par son nombre d\u2019inscrits, d\u00e9pass\u00e9 ce dernier depuis 2012. L\u00e0 o\u00f9 LinkedIn concernera des grands comptes, \u00e0 l\u2019international, Viadeo s\u2019adresse aux TPE, PME et artisans avec une activit\u00e9 nationale, voire locale. Deux outils avec des similitudes fortes en terme de fonctionnalit\u00e9 et une audience tr\u00e8s distincte.<\/p>\n<p>Quels usages faire de ces r\u00e9seaux sociaux pour mon entreprise ? Les pages d&rsquo;entreprises sont une occasion pour les TPE, PME, associations et collectivit\u00e9s de renforcer leur pr\u00e9sence sur le r\u00e9seau social professionnel et le sur web, afin de promouvoir leurs activit\u00e9s, r\u00e9seauter avec les membres, prospecter ou encore d\u00e9velopper leurs activit\u00e9s\u00a0RH. Ces pages s\u2019inscriront dans une strat\u00e9gie digitale globale, savant dosage de m\u00e9dias sociaux aux communaut\u00e9s-cibles adapt\u00e9es \u00e0 votre entreprise \/ marque \/ produits.<\/p>\n<div><strong>Le chiffre de la strat<\/strong><\/div>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2638 size-thumbnail\" title=\"statstrat\" src=\"https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2014\/04\/mediassociauxpro-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2014\/04\/mediassociauxpro-150x150.jpg 150w, https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2014\/04\/mediassociauxpro-300x300.jpg 300w, https:\/\/www.neata.fr\/site\/wp-content\/uploads\/2014\/04\/mediassociauxpro-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>37,6 % des entreprises ont nou\u00e9 de nouvelles relations avec des clients sur Linkedin.\u00a0<i>Source : LinkedIn<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A lire sur le m\u00eame th\u00e8me<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/isaq.fr\/blog\/2014\/03\/gardez-la-maitrise-de-votre-image\/\" target=\"_blank\">Gardez la ma\u00eetrise de votre image<\/a><\/li>\n<li><a title=\"M\u00e9dias sociaux : priorite aux contenus.\" href=\"http:\/\/www.redactevent.fr\/view\/34-pages-dentreprises-priorite-aux-contenus.html\" target=\"_blank\">M\u00e9dias sociaux : priorit\u00e9 aux contenus<\/a><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La strat\u00e9gie avant les outils Qu\u2019ai-je \u00e0 faire sur Viadeo ou LinkedIn en tant que TPE, PME, association&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regards crois\u00e9s sur les m\u00e9dias sociaux pro - NEATA<\/title>\n<meta name=\"description\" content=\"Qu\u2019ai-je \u00e0 faire sur les m\u00e9dias sociaux professionnels en tant que TPE, PME, association ou collectivit\u00e9 ? 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